Global Company: Local Roots

Overview: Glen Raven wanted to use employee interviews as the basis of an organic employer branding campaign on LinkedIn. This campaign was designed to highlight the diverse career opportunities available at a multinational textile company and to amplify corporate brand along with its go-to-market brands.

Results: A 35% increase in new followers, a 1,100% boost in post engagements, an 11% CTR, 150,000 video views, over 190,000 organic impressions, and a demographic shift outside the company’s core industries.

With an eye towards design, we at Glen Raven have always valued those with a clear vision for organization and efficiency. For Darius, a Planning Expediter at our Anderson, South Carolina facility, it’s that drive to improve coupled with meticulous follow through that propels him each day. At a time when supply chain disruptions have led to a turbulent marketplace, we’re grateful to have a team that can chart a steady course for our clients, customers, and partners. #logistics #careergrowth #manufacturing #supplychain

Glen Raven is a company with heart for people. In weaving connections that keep the world spinning, we never lose sight of the relationships that drive us. It’s that spark of inspiration that tells us who we are, more than just what we do. And as a family owned company, we understand those connections strengthen every level of our business. We offer more than just a product; we have a purpose that moves us forward. Hear Darius talk about the connections that inspire him in his career in textiles #relationshipbuilding #careerinspiration #familyowned #corporatepurpose

The impact of well-managed supply chains has never been more evident than it is now. For our team at Glen Raven, that means ensuring we have the right folks with the right skillsets to deliver for our customers, clients, and partners. Hear Darius explain the different specializations within supply chain, each one critical to forging a sum greater than its parts #supplychain #supplychainmanagement #logistics #operations #expeditor

Innovation is a cornerstone of Glen Raven’s success over the years, and studies show that diversity and inclusion efforts are key drivers of innovation and critical to company success. That’s why we’re committed to increasing diversity in leadership by 20% and increasing the number of women among first-line supervisors by 25% by 2025. We’re proud to have team members like Grace whose mentorship from the women faculty in her program inspired her to pursue a career in environmental engineering. Learn more about our sustainability and diversity initiatives and read our 2021 Corporate Sustainability Report at our website. #sustainability #diversity #dei #innovation #environmentalengineering #womeninstem

A career path with Glen Raven is one marked with plentiful opportunities. Within our numerous divisions are roles centered on textile design, supply chain, engineering, and trade show and event management. Hear Grace discuss the ways her environmental engineering degree prepared her for an enriching career at Glen Raven #careerplanning #careeropportunities #careergoals #recruiter #dreamjob #nowhiring

We have a drive to improve. And as a 142-year-old company, we're no stranger to challenges. That's why we contextualize our work as contributing to something greater than ourselves. Listen to Grace discuss the challenges she faces as an environmental engineer and how our individual efforts are an essential component of weaving connections that keep the world spinning #synergy #teamwork #makinganimpact #corporatepurpose

At Glen Raven, every element of our business provides the chance to grow and gain new perspectives. From positions in HR to supply chain management, we offer substantive and rewarding careers for driven professionals. For Ryan that means not only supervising and scheduling production, but also providing key input to meet the textile needs of our clients around the world. Hear him discuss the insight he’s developed in his career at Glen Raven. #careergoals #careerplanning #professionaldevelopment #planning #logistics #manufacturing

As a diverse, multifaceted company, Glen Raven offers many career paths encompassing the breadth of the textile industry. Ryan Stollar began at Glen Raven as an intern, and over the years has progressed through the company to become a Planning Manager at our flagship production facility in Anderson, SC. Discover Ryan’s educational and career journey and see what opportunities await you at Glen Raven #careergoals #internship #textiles #planning #logistics

It's not about me. This concept is one of the guiding principles at Glen Raven, and speaks to the seflessness and professionalism of our colleagues. For Ryan, that means being an active listener and understanding that teams work best when members are heard and their contributions are valued. Develop your communications and professional skillsets when you pursue a career at Glen Raven. #skillsdevelopment #professionaldevelopment #corporateculture #teamwork #activelistening

Photo Collages & Announcements

Overview: Glen Raven had an archive of employee photographs they wanted to use to highlight their global presence, employee diversity, and to highligh important announcements. This campaign involved themed still image collages that showcase the company’s culture and its people.

Results: An 18% increase in new followers on top of the previous campaign, a 250% boost in post engagements, a 7% CTR, 85,000 post views, over 100,000 organic impressions, and a geographic shift in follower demographics encompassing the Eastern Seaboard and Mumbai, India.